September 2024

Neschen celebrates 135 years of innovation and market leadership in self-adhesive media

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Neschen Coating GmbH celebrates 135 years of innovation and growth, marking a significant milestone in the company’s journey from a small local business to an internationally recognized leader in the self-adhesive media and laminating industries. This anniversary highlights Neschen’s long-standing commitment to quality, adaptability, and forward-thinking innovation, which have shaped its enduring success.

 

A legacy of innovation and market impact
Founded in 1889 by pharmacist Georg König as a small plaster factory, Neschen quickly became a pioneer in adhesive film production, notably with the “Bückeburger Hühneraugenpflaster” (corn plaster), a product that established its market foothold. Over time, the company expanded its expertise, moving into the production of self-adhesive films for book protection and eventually developing solutions for large-format printing and graphic displays. Neschen’s early products, like filmolux® and typoplast®, laid the foundation for its expansion into international markets and its position as a global leader. Click here for more history of Neschen.

 

Hans Neschen: the man who came up with it
A new chapter in the company’s history began when Hans Neschen joined in 1946, bringing with him a vision for the future. Under his leadership, Neschen shifted focus to self-adhesive films for book protection, launching products such as the book protection film filmolux® and the mounting film gudy®, which became cornerstones of the company’s success. Hans Neschen later renamed the company after himself, and his forward-thinking approach and dedication to innovation continue to shape its direction today.

 

Responding to market demands
In a fast-changing market where sustainability and ease of use are increasingly critical, Neschen has maintained its leadership by consistently responding to customer needs. The easy dot® adhesive technology revolutionized self-adhesive media with its bubble-free, user-friendly design. Widely used in retail, exhibitions, and public spaces, easy dot® offers flexible, cost-effective, and environmentally friendly solutions for quick installations across various surfaces.

Beyond easy dot®, Neschen’s product range includes book protection films, graphic media, and functional coatings, serving industries such as visual communication, print, and document management. This diverse portfolio allows Neschen to meet the needs of customers worldwide, from large-scale advertising to archival preservation.

Building on this success, Neschen recently introduced easy dot® PET silver L-UV, a PVC-free variant with a mirror effect, catering to the demand for sustainable yet visually impactful solutions in advertising and creative displays.

 

A day to celebrate community and history
As part of the 135th-anniversary celebrations, Neschen hosted an internal family event on September 7, 2024. Over 250 employees and their families gathered to mark this important milestone, enjoying a day filled with games, activities, and a charity tombola. The proceeds from the charity tombola will be donated to Hospizverein Schaumburg-Lippe, which provides voluntary compassionate end-of-life care and bereavement support. The event highlighted Neschen’s deep commitment to its workforce and the local community, a tradition that has been central to the company’s success since its inception.

Neschen’s importance as an employer in the Bückeburg region of Lower Saxony, Germany, and its role in shaping the visual communication industry are vital components of its legacy. The company’s continued focus on innovation, from its early days producing adhesive plasters to its current leadership in environmentally sustainable products, showcases its ability to evolve and meet market needs across generations.

 

Looking ahead: innovations for the future
Recent milestones, such as Neschen’s advances in sustainable materials, underscore the company’s dedication to environmental responsibility and industry leadership. With a focus on balancing high-quality products with eco-friendly practices, Neschen is poised to remain a key player in the global market, driving future innovation and growth.

Managing Director Nils A. Honscha reflects, “Reaching 135 years is a testament to Neschen’s resilience, capacity for innovation, and commitment to excellence. While we push the boundaries of what is possible, we remain grounded in the expertise and values that have driven our success since 1889. From our humble beginnings to our current global presence, we continue to deliver products that meet the highest standards of quality and sustainability, always mindful of the strong foundation on which our future is built. This journey would not have been possible without the dedication and hard work of our employees, whose commitment has been central to our success.”